Desigual has commemorated its 40th anniversary with a grand celebration in Ibiza, the same enclave where the brand opened its first store in 1984, in an event that combined a red carpet, music, and a new collection presentation.
The event, held at The Farm, in the municipality of Sant Joan, kicked off with a photocall attended by guests such as Demi Lovato, Irina Shayk, Ester Expósito, and María Pombo, as well as names like Zara Larsson, Nicki Nicole, Valentina Ferragni, among other profiles from the world of fashion and entertainment.
After the red carpet and the subsequent dinner, the event culminated with the presentation of Desigual Vintage, a special collection that retrieves iconic pieces from the firm's archive and reinterprets them with a contemporary aesthetic, reinforcing the link between past and present.
Founded in Barcelona in 1984, Desigual today maintains an international presence in over a hundred countries and a network of around 240 monobrand stores, consolidating itself as one of the Spanish brands with the greatest global projection within the fashion sector.
Zara Larsson, Demi Lovato, Vivian Wilson, Nicki Nicole and Ester Exposito sitting in front row at the Desigual Vintage in Ibiza. pic.twitter.com/Q4eMtetZDO
— Demi Crave (@DemiCravings) June 2, 2026
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