Directo al grano signed this Wednesday a 10.8% audience share, becoming the most contacted offer in its time slot with 2,569,000 unique viewers. The program continues to strengthen its position in La 1's afternoons.
The program presented by Marta Flich and Gonzalo Miró also led from 5:00 PM with an 11.3% share and 886,000 average viewers, confirming its good performance in that key time slot.
The format maintains a combination of current affairs, analysis, and entertainment that allows it to compete directly in an increasingly disputed time slot.
Its positive evolution has made it one of RTVE's most prominent recent bets, and in fact, this Wednesday's data reinforce its upward trend as one of the strongest options for television afternoons.
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