How much Jordi Wild earns with his interviews: the business behind the conversations with Sánchez and Feijóo

Jordi Wild has become one of the protagonists of current political affairs after managing to seat Pedro Sánchez and Alberto Núñez Feijóo in front of his cameras. The host of 'The Wild Project' has managed to get the main political candidates to participate in his videopodcast in the middle of the election campaign, a move that once again puts the spotlight on the reach of new digital formats and, above all, on the business behind them.

But how much does Jordi Wild really earn from his interviews? Although there are no public figures on the individual price of each conversation, nor is there any record that politicians have paid to appear on the program, there are data that allow us to know the economic dimension of his project. His production company, Project Entertainment, recorded a turnover of almost 2.4 million euros in 2024, 40% more than the previous year, according to the accounts filed with the Commercial Registry and consulted by 'Economía Digital'.

The economic success is also reflected in the statements of the content creator himself. In an interview on the podcast 'La Placita Amarilla', in 2024, Jordi Wild acknowledged that his income can reach between 200,000 and 300,000 euros in certain months, mainly thanks to large advertising agreements and annual sponsorships linked to 'The Wild Project'.

How much money does Jordi Wild earn with 'The Wild Project'?

Jordi Wild's main economic engine is his videopodcast, which began in March 2020 and has become one of the most popular interview formats in the Spanish-speaking world. Its formula is based on extensive conversations with personalities from different fields, from politicians and journalists to scientists, athletes and artists.

The business does not depend solely on YouTube views. Sponsorships and commercial agreements constitute a fundamental part of his income. Jordi Wild himself explained that he has large annual sponsors and that there are months when the project generates between 200,000 and 300,000 euros. To these amounts is added the business activity of Project Entertainment, the company of which he is the sole administrator. According to data published by 'Economía Digital', the company reached revenues of approximately 2.4 million euros in 2024, compared to 1.7 million the previous year. In addition, it obtained profits close to 1.4 million euros.

These figures correspond to the company's activity and should not be confused with Jordi Wild's personal salary. Turnover represents the money the company receives, while profit is the result remaining after accounting for its expenses. Nor does it mean that all that money goes directly into his bank account.

How much does Jordi Wild charge for interviewing Pedro Sánchez and Alberto Núñez Feijóo?

The participation of Pedro Sánchez and Alberto Núñez Feijóo in 'The Wild Project' represents an important showcase for the format, especially given the political moment in which the conversations take place. The episodes are published on November 13, coinciding with the start of the election campaign for the general elections on November 29. The presence of both leaders reinforces the content creator's convening power, who had also secured the participation of Ada Colau and Santiago Abascal, although the Vox leader ended up canceling his interview.

However, there is no public data that allows establishing how much money Jordi Wild receives for each of these conversations. Nor has it been communicated that the candidates have paid an amount to participate. Therefore, it is not correct to attribute a specific fee to these interviews. The economic value of this type of content is related to its ability to attract an audience, generate views, and reinforce advertisers' interest. In this sense, the participation of the main political representatives can increase the program's impact and consolidate its position within the digital entertainment market.

Beyond these interviews, Jordi Wild has diversified his activity with other projects, such as the Dogfight Wild Tournament combat tournament, the publication of books, and different audiovisual initiatives. A business model that demonstrates how content creators have gone from depending on views to building authentic companies around their digital communities.