With the arrival of the end of the year, many consumers begin to look at the calendar to organize their purchases and take advantage of winter sales discounts. Zara, Mango, El Corte Inglés and other large chains usually concentrate a good part of their promotions during the first weeks of January, although the specific dates for the 2027 campaign are not yet known.
For the moment, none of the main chains have officially confirmed when their 2027 winter sales will begin. Therefore, the dates being handled are only indicative and are based on the calendar that the brands followed during previous campaigns.
In Spain, furthermore, there is no single and mandatory date for all businesses. Each establishment can decide when its discount period begins and how long it maintains the promotions, so online purchases and physical stores may have different calendars.
When do the 2027 winter sales begin?
If the 2026 campaign is taken as a reference, the first sales could begin around January 6 and 7, 2027. During the last year, some brands brought forward their discounts to digital platforms on January 6, while physical stores began to apply promotions on January 7.
This was the strategy followed by the Inditex group, which includes Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, and Oysho. In the previous campaign, discounts were available on the mobile application from 6:00 p.m. on January 6 and on the website from 7:00 p.m. The next day, the offers reached physical establishments.
In the case of El Corte Inglés, the 2026 campaign officially began on January 7 in its stores, while web and app promotions were available from the previous day. The company maintained its discounts until February 28. These dates serve as guidance for consumers, but do not guarantee that companies will repeat the same calendar in 2027. We will have to wait for upcoming brand announcements to know the definitive days and times.
Which brands will have winter sales and how long will they last?
Among the brands that usually participate in the winter sales are Zara, Mango, H&M, Stradivarius, Pull&Bear, Massimo Dutti, and El Corte Inglés. Establishments specializing in beauty, technology, footwear, and decoration, such as Sephora, Druni, or Zara Home, also usually join in.
Some brands usually advance their discounts through private sales or special promotions during the last days of December and the first days of January. For this reason, it is possible to find offers before the general start of the sales, especially on their digital platforms. As for the duration, campaigns usually last for several weeks. As a reference, in 2026 El Corte Inglés maintained its discounts until the end of February, while other chains also extended their promotions during that period.
In any case, there is also no confirmed end date for the 2027 winter sales. Establishments will be able to set their own calendars and modify discounts as the campaign progresses. For now, the most likely date to find the first big offers continues to be the first week of January, although we will have to wait for official announcements to know the definitive calendar.
