Apple has announced a new product presentation event for next Wednesday, October 28, in which the spotlight will fall on its laptop computers. Under the slogan Pro and Tell, the event will be held in Los Angeles (United States) and could mark an important change in the MacBook Pro range with the arrival of its first model with a touch screen.
Can’t wait to pro and tell next week. pic.twitter.com/3wUkxwq35i
— Greg Joswiak (@gregjoz) October 19, 2026
The announcement was disseminated by Greg Joswiak, Apple's senior marketing executive, through a post on X. According to Bloomberg, the company is preparing a MacBook Pro with an OLED touchscreen, one of the most anticipated novelties in its computer catalog.
This is what the first MacBook Pro with a touchscreen would be like
The new laptop would represent a change in Apple's strategy, which until now has kept the touchscreen out of its Mac computers. According to published information, the device would incorporate an OLED panel and an interface adapted to touch interaction, with elements such as the Dynamic Island, a characteristic of iPhones.
Additionally, Apple could present a more economical MacBook Pro equipped with the M6 chip, along with other novelties in its device catalog. For now, the company has not officially confirmed the technical specifications or the specific models that will star in the event.
Apple prepares more novelties for its catalog
The October 28 presentation comes after the company's recent announcements related to the connected home, including Apple HomeView and new proposals for its domestic ecosystem.
Along with laptops, Bloomberg points to possible renovations of the iMac and the iPad mini, which would receive a redesign and screen improvements. These novelties, however, remain predictions and we will have to wait for the event to know which products Apple finally presents.
With this new announcement, the tech company maintains its autumn launch schedule and prepares a particularly relevant event for the evolution of the MacBook Pro, one of its main computer families.