Alberto Núñez Feijóo has decided to bring out his most youthful side to try to win the vote of Generation Z. The Popular Party has launched a social media campaign in which memes, artificial intelligence, and viral references have taken on a special role. A strategy with which the popular party seeks to move away from traditional political communication, although some of their attempts to appear modern are causing more than one reaction of secondhand embarrassment.
The latest bet from Nuevas Generaciones has been an electoral video in which the president of the PP appears transformed into a kind of anime superhero, while Pedro Sánchez adopts the role of villain. A production that aims to present Feijóo as the hero Spain needs and that has once again placed the popular candidate at the center of the digital conversation.
Feijóo becomes a superhero and Sánchez the villain of his particular anime
Nuevas Generaciones, the youth organization of the PP chaired by Ignacio Dancausa, presented this Friday an audiovisual piece with anime aesthetics to promote Feijóo for the general elections on November 29. The video was unveiled during an event with young people held in the Tetuán neighborhood of Madrid, in which the popular leader himself and the president of the Community of Madrid, Isabel Díaz Ayuso, participated.
In the production, Feijóo initially appears dressed in a shirt and tie, greeting and listening to citizens on the street. A voice-over introduces him as a man close to the people: "He carries the people in his memory, he doesn't forget who he is." However, the tranquility of the scene ends when Pedro Sánchez appears characterized as a supervillain who threatens to cover Spain in darkness. "Lies take shape, cover Spain in darkness. When the noise becomes a monster, he doesn't think of backing down," the song narrates as the leader of the PP transforms into a superhero ready to fight the President of the Government.
The story continues with Feijóo adding allies, among them the members of the PP's steering committee, who also appear characterized as characters from a superhero movie. The piece ends with the candidate landing on an esplanade next to the Royal Palace, dressed in a suit and a cape with the Spanish flag. The intention of Nuevas Generaciones is clear: to turn the popular leader into a recognizable character for young people and to present the electoral campaign as a kind of battle between good and evil. An audiovisual gamble that takes political personalization to another level and tries to compete with the entertainment codes that dominate social media.
From a slip of the tongue in Congress to Feijóo's montages as Anuel AA
But Feijóo's attempt to become an internet icon does not stop at superheroes. In recent days, social media has been filled with montages of the popular president characterized as the Puerto Rican singer Anuel AA, with gold chains, earrings, and an aesthetic typical of the reggaeton world. A phenomenon that was born as a joke following one of the leader's most commented slips of the tongue.
It all began on November 26, 2025, during a government control session in the Congress of Deputies. Feijóo wanted to attack Pedro Sánchez by referring to a hypothetical series about his years at the head of the Executive. The title he intended to use was "Anatomy of a Faker," but he ended up stumbling and pronouncing "Anotop At." The moment provoked laughter from the socialist bench and quickly became material for memes. Almost a year later, the expression has gone viral again and users have begun to use artificial intelligence to transform the popular leader into different characters, although one of the montages that has attracted the most attention is the one that turns him into Anuel AA.
The curious thing is that the PP has decided to join a joke that initially arose to make fun of its candidate. Nuevas Generaciones has disseminated images of Feijóo transformed into the Puerto Rican artist, and the party's official TikTok account itself has changed its profile picture to another montage inspired by the late basketball player Kobe Bryant. The party has also taken advantage of the moment's virality to publish a video in which Feijóo appears inside a car listening to a song created with artificial intelligence about his gaffe, while smiling and laughing at seeing the images in which he appears transformed into a rapper.
The strategy has even reached the language of Generation Z. Nuevas Generaciones published an image of Feijóo transformed into a Barcelona footballer along with the message "What an aura farm," an expression used on the internet to refer to someone who accumulates charisma or conveys an image of superiority. However, the popular party's attempt to appropriate internet codes is not convincing everyone. Some users have questioned the party's attempt to present as spontaneous content that is part of an electoral strategy, while others have described their publications as "cringeworthy."
Between superheroes, reggaeton songs, and montages with artificial intelligence, Feijóo has become one of the unexpected protagonists of political humor on social media. The question is whether this strategy will truly bring him closer to young people or if it will end up being another attempt by parties to appear more modern than the internet is willing to accept.
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