Juls Janeiro no longer keeps quiet: the boldness that has made her one of the phenomena of social media

Juls Janeiro has changed the rules of the game. After years of maintaining a much more discreet profile, the daughter of Jesulín de Ubrique and María José Campanario has decided to step forward and show a facet that until now had remained much more hidden: that of a young woman who does not seem to be too afraid to say what she thinks.

Her boldness has precisely become one of her main attractions. In recent weeks, Juls has gone from being a regular protagonist of the news because of her surname to generating conversation with her own words. The most evident example has been her clash with Belén Esteban, whom she even called a "television meme" and "Jesulín de Ubrique's shadow".

But there is something more behind this new Juls. The young woman has chosen to take the controversy with humor, play with hints, and respond publicly when she believes someone is talking about her. In fact, after the uproar, she assured that she did not regret her words and defended that many of her publications should be understood in that ironic tone: "Life must be taken with love and grace." The young woman has denied that her words have caused discomfort in her family and has assured that her parents can advise her, but that she decides what she wants to tell. "Everyone talks, I also have the right to show my pain, if I feel like it, and if I don't feel like it, too," she explained.

And if anything has become clear during her intervention, it is that spontaneity is part of her way of facing the spotlight. While talking, she even interrupted the conversation to show a t-shirt she had just bought with a message related to motherhood: "Shhh, shhh, I bought a t-shirt that says Neobaby!" A moment as unexpected as it was revealing of the naturalness with which she handles herself in front of the cameras.

Juls has precisely insisted on this idea by explaining that she does not prepare a speech every time she appears publicly. "I am natural and spontaneous and if four things come out like that, well I say them, and if they don't, well I don't say them," she assured. A formula that, moreover, is gaining her followers, although she herself downplays the growth of her audience: "I'm content with being the queen of my house."

The result is evident: each publication generates expectation and each response further fuels the conversation. Her audience has grown in recent weeks and her networks have become the showcase from which she is building her own identity, beyond simply being the daughter of one of the best-known families in Spanish social chronicles.

Juls' exposure also coincides with her mother María José Campanario's return to television. The dentist is part of the second season of Hasta el fin del mundo, La 1's adventure reality show presented by Paula Vázquez, where she will embark on a demanding route through Asia alongside actress and presenter Belinda Washington.

While her mother faces this new television adventure, Juls has become one of the names generating the most conversation in social chronicles with her statements, her particular sense of humor, and a spontaneity that she herself champions, and which even Belén Esteban has defined as "super funny".