Marta Peñate provides her vision on 'the fall of influencers': "There is no fall, people are warning"

The world of influencers is going through weeks of intense debate. Several controversies starring content creators during the summer have opened a conversation about their relationship with their followers, the conditions of their work, and the perception that exists about the income they generate through social media.

During the summer, several content creators have been involved in different controversies that have generated significant follow-up on social media. One of the most commented cases was that of RoRo during 'La Velada del Año VI', where the conditions of his participation and the use of a special helmet during the fight provoked numerous reactions. Also Fabiana Sevillano received criticism after talking about her vacations and comparing her rest with that of the general population. 

To these controversies was added Carliyo el Nervio, who generated a new debate after publishing a video in which he questioned the media attention the solar eclipse was receiving. His words also led to comments about his personal life, after some users questioned his decision to travel for two months to the World Cup while his partner, Natalia Palacios, was facing the first trimester of her pregnancy. Palacios then came out in defense of the creator and described some of the received criticisms as sexist.

In the midst of this scenario, Marta Peñate wanted to share her particular vision. The collaborator and content creator has published a video in which she reflects on what some have called "the fall of influencers", an expression with which she does not quite agree. For Peñate, what is happening responds more to a change in audience perception: "I think it's a lesson for influencers", she begins by explaining.

Her reflection also stems from her own experience. Peñate acknowledges that she knows firsthand how social media works and defends that it is a profession with particular characteristics. "I dedicate myself to this, I know what it's about", she points out before highlighting the freedom and economic possibilities that, in certain cases, this job offers.

One of the points the collaborator emphasizes most is the perception that some complaints from content creators can generate. Peñate considers it understandable that certain comments about vacations or workload provoke reactions among followers, especially when compared to other professions.

"This social media job is an easy job. It doesn't require sweat, eight hours a day, it's free, it's privileged," she states. However, she makes an exception for those influencers who, in addition to creating content, manage their own businesses, as she considers their professional situation to be different.

Peñate also focuses on the economic weight of advertising campaigns. "Followers are not stupid, they know that each advertisement is their month's salary," she argues, while considering that creators should be aware of the perception their messages generate when they speak publicly about their working conditions.

"If you play that game, with all the consequences"

Marta Peñate's reflection also addresses the relationship between influencers and the public exposure that their profession entails. In her opinion, those who decide to use their platforms to speak out on social or political issues must assume that their followers can also respond and question their opinions.

"If you play that game, with all the consequences," says the creator, who defends that the audience has the right to reply when an influencer uses their networks to take a stand on certain issues.

Finally, Peñate dwells on the tax issue and believes that creators who obtain significant income through advertising must assume their tax obligations normally. "It's a fortune, it falls from the sky, pay it and don't complain," she concludes, in a reflection with which she puts on the table the responsibility that, in her opinion, also accompanies the economic success and public exposure of those who work on social networks.