The most surreal 'crossover' of the World Cup: Ana Botín and Juan Roig burst into Speed's live broadcast during Spain - France

The 2026 World Cup left one of the most unexpected images off the field this Tuesday. While Spain sealed its pass to the final after defeating France, the popular American YouTuber IShowSpeed, who was live streaming the match from the Dallas stadium to hundreds of thousands of viewers, starred in an encounter that quickly went viral alongside Ana Botín and Juan Roig.

During the conversation, the president of Banco Santander introduced herself as the head of one of Europe's largest financial institutions and even invited the content creator to open an account at Openbank, the group's digital bank. For his part, the president of Mercadona summarized his company with a comparison easy for the American public to understand: "Mercadona is the Walmart of Spain", an explanation that surprised the streamer, who reacted with an expressive "wow" as the broadcast continued.

The moment, followed live by more than 200,000 viewers and later spread across all social networks, has accumulated millions of views. Numerous users highlighted the promotional value of the scene, considering that both companies achieved a huge international campaign completely spontaneously, taking advantage of the global reach of one of the most followed streamers on the planet, who exceeds 150 million followers across all his platforms.

Reactions were quick to multiply with comments defining the scene as "surreal", "old cinema" or even "a 'Black Mirror' episode". One of the most shared messages summarized the general feeling: "Imagine explaining this to someone in 2015: one of Europe's most important bankers trying to convince a streamer to become a client".

While some alluded to the free publicity both presidents had just gotten: "What no one understands is that they just made the biggest global commercial in their history, for free, by talking live about their products to millions of people and they didn't pay speed a single cent", others simply made analogies about the surreal encounter: "Not even the fucking Avengers do this crossover. Historic worldwide". 

In any case, it was an unusual episode that ended up stealing the spotlight even from a historic night for the Spanish national team.