Pokémon has kicked off the celebration of its 30th anniversary with a global campaign titled “What’s your favorite?”, which was presented during Super Bowl LX 2026 with a commercial starring well-known figures from entertainment and sports
The commercial, aired during one of the year's most-watched television events, features celebrities such as Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko sharing their favorite Pokémon, in a proposal that pays homage to the franchise's multigenerational impact and the diversity of its global fan community.
The campaign does not stop at the announcement: The Pokémon Company International has designed a series of activities and experiences that will take place throughout the year. One of the initiatives includes a special feature in the game Pokémon GO that allows players to take photos with their favorite Pokémon and share them on social media under the hashtag #Pokemon30, integrating fans into the digital celebration.
From the company they point out that this campaign seeks to unite followers of all generations through a question as simple as it is familiar: choosing their favorite creature, something that has been part of trainers' imagination since the original launch of the video games three decades ago.
The initiative is accompanied by other planned experiences for this year, including in-person events and themed activities in Pokémon GO, demonstrating that this anniversary will be one of the broadest and most participatory in the brand's history