The full trailer for The Devil Wears Prada 2 has broken an important record after reaching 222 million views in its first 24 hours online, becoming the most viewed in a day in the entire history of 20th Century Studios.
This impressive number surpasses the previous record achieved by the film's own teaser and places the release among the most viral trailers of the year, generating enormous global anticipation before its theatrical release on May 1, 2026.
The sequel will reunite several figures from the original cast, with Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci returning to their classic roles, along with the return of director David Frankel.
The visualization phenomenon has been celebrated by the studio itself, which on social media described the figure as "Groundbreaking", in a nod to one of the most remembered phrases from the first film.
222,000,000 trailer views in 24hrs? Groundbreaking. Literally.
— 20th Century Studios (@20thcentury) February 4, 2026
Thank you for making The Devil Wears Prada 2 the most viewed 20th Century Studios trailer of all time. pic.twitter.com/aa1n8gPiE8
This milestone shows the enormous anticipation surrounding the return of one of the most emblematic titles of the early 21st century, with fans around the world awaiting every new development and detail of the project