The morning slot of La 1 once again ranked as the most watched this Thursday thanks to the good performance of its two main information and entertainment programs. According to audience data, the first program to stand out was La Hora de La 1, with Silvia Intxuarrondo, which registered a 16% share and an average of 333,000 viewers, maintaining leadership against its competitors and consolidating its relevance in the early hours of the day.
After this first block, the relay was taken by Mañaneros 360, which achieved a 15.1% share and an average of 496,000 viewers, also positioning itself as the leader in its time slot. The program, oriented towards current affairs and opinion, managed to capture the attention of a broader audience, increasing its viewership compared to previous days.
This data reflects that TVE's strategy of betting on magazines that mix information, interviews, and entertainment works, and demonstrates that the network manages to retain its audience against other private options. The success of both programs also highlights how relevant mornings are as a space to connect directly with viewers and offer them content of interest right at the start of the day.