La 1 closed a round night this Sunday thanks to the pull of the World Cup and the subsequent performance of Cowboys & Aliens. The film became the most watched option in its time slot and allowed the public channel to maintain leadership once the match between South Africa and Canada (24.9%) ended.
The feature film gathered an average of 1,093,000 viewers and signed a 14.8% audience share, data that allowed it to be ahead of its main competitors on Sunday night.
In addition to its good performance in share, the film stood out for its wide reach. More than 4 million unique viewers connected at some point with the broadcast, confirming the strength of La 1's film offer after a major sporting event.
The public channel is thus experiencing a particularly positive period in audiences, supported by major events and programming capable of retaining a good part of the public once sports broadcasts end.
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