Spain's historic victory also boosted Directo al grano, which experienced its best broadcast since its premiere this Monday. The program became the absolute leader in its time slot by registering an 18.8% audience share and 1,697,000 average viewers, the best data in its entire history.
The broadcast focused a good part of its content on the national team's return to Madrid, institutional receptions, and the first images of the champions after conquering the second World Cup star, on a day marked by emotion and a festive atmosphere.
The interest in World Cup news was also reflected in the format's reach, which was followed by more than 4.9 million unique viewers, making it one of the most-watched broadcasts of the day on Spanish television.
With this result, RTVE extended the extraordinary performance obtained during the World Cup final and confirmed that the title celebration kept millions of viewers glued to La 1's special programming.
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