Directo al grano continues to gain strength in the afternoons on La 1. The program presented by Marta Flich and Martín Barreiro achieves a remarkable 12.3% share and reaches an average of 982,000 viewers.
The show also manages to register moments of special follow-up during its broadcast, reaching over 14% share in its minute-by-minute. An evolution that reinforces the format's performance in a particularly competitive time slot.
In terms of reach, more than 2.7 million unique viewers tuned in at some point to the program. The figure demonstrates the show's ability to attract viewers beyond its average audience.
Directo al grano thus consolidates itself as one of the standout proposals for La 1's afternoon and continues to grow under the direction of Flich and Barreiro, who face this new stage with increasingly competitive results.
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