Directo al grano continues to gain presence in La 1's afternoons. The program presented by Marta Flich and Martín Barreiro once again surpassed the double-digit barrier and remains one of the public channel's most promising bets in this time slot.
The show reached an 11.3% audience share and an average of 880,000 viewers, maintaining a solid trajectory and demonstrating that the proposal has managed to carve out a niche among afternoon viewers.
The program, moreover, finished above a 13% share, showing an upward evolution during its broadcast and reinforcing the positive feelings about its run on the schedule.
In total, more than 2.8 million viewers tuned into Directo al grano at some point, a figure that reflects the broad reach of one of La 1's novelties for this season.
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