La 1's afternoons continue to find in Directo al grano one of its main drivers. The show once again posted a solid audience day, registering a 12.1% screen share and an average of 949,000 viewers, consolidating the good momentum it has been experiencing since its premiere.
The format presented by Gonzalo Miró and Martin Barreiro, during Marta Flich's vacation, maintains an upward trend thanks to a proposal that combines current events, analysis, and participation, managing to carve out a niche in an especially competitive time slot and reinforcing RTVE's afternoon offering.
Its viewership goes beyond the average data. During the broadcast, more than 2.8 million unique viewers tuned into the program, which also achieved a 33.3% loyalty rate, a figure that demonstrates the show's ability to retain a good portion of those who connect with it.
With these results, Directo al grano continues to consolidate itself as one of the most competitive bets for television afternoons and maintains a very positive evolution in La 1's schedule.
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