'Family Content', Atresmedia's campaign to make visible the diversity and LGTBIQ+ representation of its offering

Atresmedia has presented its new corporate campaign, Contenido Familiar (Family Content), an initiative for LGTBIQ+ Pride month with which the group reinforces its commitment to inclusive, plural television connected to social reality. Under the slogan of “the pride of making family TV… for all families,” the action focuses on the importance of family diversity within audiovisual representation.

The campaign starts from the concept of “family TV” to claim a broader perspective that includes all realities. Through characters from some of its most recognized series —such as Aquí no hay quien viva, Física o química, Veneno, Amar es para siempre, Sueños de libertad or Drag Race España—, Atresmedia highlights stories and bonds from the LGTBIQ+ universe that are already part of the television memory of several generations.

Contenido Familiar also features the vocal participation of actress Marta Belmonte, and will be deployed in the coming weeks across the group's various television, radio, and digital platforms. 

With this initiative, Atresmedia not only celebrates Pride but also reaffirms its role as a mirror of a diverse and constantly evolving society, where every story has a place and every family finds its reflection on screen.