When the ball rolls, television changes its pulse. Attention is concentrated, figures accelerate, and major sporting events once again demonstrate their ability to bring very different audiences together in front of the same screen. The Portugal-Norway match of the UEFA Nations League was, this time, that meeting point.
The match led Sunday's day on La 1 with a 13.8% share and an average of 1,611,000 viewers, positioning itself as one of the day's major television references. Football once again acted as a magnet on a night marked by international competition.
The reach was even greater: more than 5.7 million viewers connected at some point with the broadcast. A figure that reflects that particular ability of big matches to turn a specific broadcast into a television event.
The Portuguese national team and Norway put on a show on the pitch, but the other battle was played in front of the screens. And there, once again, football showed that it still has a language of its own: when the match starts, millions know where to look.