Javier Ruiz anticipates what kind of television La Séptima wants to make in contrast to channels "turned to the right": "We are going to be anti-Fox News"

Javier Ruiz, editorial director of La Séptima, is clear about what kind of television he wants to build with the new channel. In an interview with EFE, the journalist has defined the project as a commitment to live information, but far from the model that, in his opinion, has ended up prevailing in a large part of Spanish channels. His declaration of intent has a specific name: "anti-Fox News".

"We are going to do things when they happen. Two, we are going to do things well. We are going to do things without sensationalism, without gore, without trash. We are going to be anti-Fox News. This is what we are going to do," explains Ruiz when talking about the spirit with which La Séptima is born. The journalist thus places the new channel in a deliberately differentiated position from other television proposals and advocates a format focused on current affairs, but without turning it into a spectacle.

An "anti-Fox News" television

Ruiz believes that the project starts from a very specific premise: to offer an alternative in a television landscape that, in his opinion, is mostly oriented towards conservative positions. "We are the channel that is born with that format in form. This is what we are looking for: a format that is covering current events and that, however, in the background, does not seek that model," he points out.

His comparison with Fox News is not intended to be an editorial identification with the American network, but precisely the opposite. "We are anti-Fox News because we are born in a country where all television channels are turned to the right, all of them," says Ruiz, who also introduces an exception: "Except for Televisión Española Ahora, which, if the Popular Party governs, will also turn to the right."

The editorial director of La Séptima thus establishes a parallel with the birth of Fox in the United States. As he explains, the American network appeared in a scenario where most of the country's television channels were progressive or liberal and built its identity from a conservative position. Ruiz argues that La Séptima now starts from a context that he considers practically inverse.

La Séptima seeks its own space

"Fox was born into a model where most televisions in the United States were progressive, liberal. A conservative television was born there, alone, with growth rates then of 50, 79, 86% in its first three years. We are born exactly the same way," argues Ruiz.

The comparison serves the journalist to explain the position that the new channel intends to occupy within the Spanish market. La Séptima wants to carve out a niche with a formula based on current events and speed, but expressly renouncing the elements that Ruiz considers typical of a television based on informational spectacle.

"We are going to be the anti-Fox News, but we are born in an environment of television channels turned to the right, all of them," concludes the editorial director, who thus places the identity of La Séptima in a television that aims to tell what happens when it happens, do it rigorously and move away from noise and sensationalism.