Margot Robbie returns to place herself at the center of pop culture by starring in the new campaign for the Chanel 25 bag, in which she recreates the mythical music video by Kylie Minogue Come Into My World. The spot, directed again by Michel Gondry —responsible for the original—, pays homage to one of the most iconic pop pieces of the 2000s.
Chanel! Margot! Michel! Me 🙃😉 What an experience bringing back all of the ‘Come Into My World’ music video feels! 💓💓💓 #Chanel25 pic.twitter.com/BOA59k4xsc
— Kylie Minogue (@kylieminogue) March 23, 2026
The advertisement reproduces the characteristic visual effect of the music video, showing multiple versions of Robbie walking down a Parisian street recreated in a studio, each with a different bag. Throughout the journey, the actress interacts with the surroundings —from riding a bicycle to petting a dog— while Kylie Minogue herself appears in a cameo, reinforcing the nod to the original.
Beyond the tribute, the campaign connects two parallel trajectories: both artists started in the series Neighbours and now coincide in this global advertising project. Robbie, furthermore, has recognized the influence of the music video since her childhood, turning this recreation into a personal nod that is already generating great repercussion on social media and in the fashion industry.