Directo al grano continues to bring good news to La 1 in its afternoon slot. The program presented by Marta Flich and Martín Barreiro registered a 10.9% share and an average of 895,000 viewers.
The show also managed to exceed 12% of screen share at its peaks, demonstrating a positive evolution during certain moments of the broadcast and a remarkable ability to raise its viewership above its average.
In terms of reach, more than 2.9 million viewers connected at some point with the program, a figure that considerably expands the number of people who had contact with the broadcast during its run.
The data thus consolidates Directo al grano as one of La 1's competitive bets for its afternoons, in a slot especially disputed by the main generalist channels.
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