Marta Flich and Martín Barreiro continue at the helm of one of La 1's bets for its afternoon slot. Directo al grano once again surpasses double digits and signs a 10.2% audience share, with an average of 806,000 viewers.
The program also manages to maintain a positive evolution during its broadcast and reaches peaks above 12% share, demonstrating its ability to increase viewership at certain times of the afternoon.
In terms of reach, the format manages to gather more than 2.5 million unique viewers, a figure that reflects the number of people who tuned into the broadcast at some point.
With these results, Marta Flich and Martín Barreiro keep Directo al grano above the 10% barrier and strengthen its presence in an increasingly competitive television afternoon.
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