Directo al grano continues to gain ground in the television afternoon. The La 1 show, presented by Marta Flich and Martín Barreiro, achieved a 10% audience share this Tuesday and gathered 2,843,000 unique viewers.
The most notable result came from 5:00 PM onwards. In that segment, the format reached a 10.8% share and an average of 751,000 viewers, figures that allowed it to lead its time slot and become the most contacted offer during that hour.
The data places the RTVE program among the best-performing offers on Tuesday afternoon. The difference between its average audience and the number of unique viewers reflects the reach it achieved during its broadcast, with more than 2.8 million people tuning in at some point.
With Marta Flich and Martín Barreiro at the helm, Directo al grano maintains its commitment to current affairs and topics of social interest, a formula with which it seeks to carve out a niche in a highly competitive time slot among generalist channels. This leadership represents one of the main data of the day for the show, which thus continues to reinforce its presence in La 1's afternoon programming.