Directo al Grano steps on the gas on La 1's afternoon. The program presented by Marta Flich and Martín Barreiro signed its best season data with an 11.9% share and an average of 962,000 viewers, placing it at the doorstep of a million and marking its audience ceiling for the season.
The reach of the space was even greater throughout the broadcast. More than 2.9 million viewers connected at some point with the program, a figure that reflects the format's ability to attract a much wider audience than its average viewership suggests.
The result is a significant boost for Directo al Grano, which thus finds one of its most outstanding afternoons since the beginning of the season. The program consolidates its run on La 1's schedule and adds a new audience benchmark to its trajectory.
With Marta Flich and Martín Barreiro at the helm, the space closes an especially positive day with a record that confirms its good performance in the afternoon slot. The 11.9% share and 962,000 viewers make this broadcast the program's new ceiling.