Directo al grano continues to demonstrate how it keeps gaining weight in La 1's afternoons. The program presented by Marta Flich and Martín Barreiro records a new result above two digits and maintains a significant capacity to attract viewers throughout its broadcast.
The show reaches a 10.7% screen share and gathers an average of 891,000 viewers, also placing above 13% share at some points during its broadcast.
Its reach is also significant: more than 2.9 million viewers connected at some point with the program during the day.
The figures thus support the evolution of Directo al grano in La 1's afternoon schedule, where Flich and Barreiro continue to solidify their tandem at the helm of a format that seeks to carve out a stable niche among the afternoon options.
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