The public corporation RTVE has closed a strategic agreement with Disney+ that will mark a before and after in the distribution of its content. As of March 31, some of its most successful programs will be available on the platform after their broadcast on television.
The first major title to make the leap will be MasterChef, whose new seasons will arrive on Disney+ after airing on La 1. The alliance will also include original fiction, such as the series Rojo sobre blanco, thus expanding the presence of Spanish productions in the international catalog.
This move seeks to connect with new audiences and increase RTVE's global reach, following the line of other similar agreements in Europe. The collaboration also reinforces Disney+'s commitment to local content, at a key moment for the Spanish audiovisual sector.
With this alliance, RTVE takes a strategic step towards the future, combining traditional television with streaming to compete in an increasingly globalized market.