The San Fermín festivities said goodbye, leaving a final morning marked by public support. TVE's special coverage once again demonstrated the enormous following generated by one of the most emblematic events on the calendar, consolidating its leadership before bidding farewell until next year.
The program Vive San Fermín closed its edition leading with a magnificent 43.1% audience share and an average of 609,000 viewers on La 1. In addition, the broadcast improved its performance on Canal 24 Horas, where it registered an increase of 6.5 points compared to its usual data.
The main protagonist of the morning was, once again, the last bull run. The broadcast reached an outstanding 56.1% share and gathered an average of 1,058,000 viewers, confirming the enormous interest that this event continues to generate both inside and outside Navarra.
In terms of reach, the coverage also left very remarkable figures. More than 1.5 million unique viewers followed the broadcast of the last bull run at some point, providing the best possible close to festivities that have once again made TVE mornings a reference for the audience.
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