'La Séptima' arrives, the television channel promoted by Contreras that will revolutionize the media landscape: this is its first official promo

La Séptima has already started to warm up its engines. The new television project promoted by José Miguel Contreras has published its first official promo, an advance with which it begins its launch campaign and presents the image with which it aspires to break into the Spanish audiovisual landscape.

Although the video does not yet reveal its complete programming, it does confirm that the channel will begin its broadcasts on November 5, 2026, the date chosen for its official landing on television. The promotion serves as a cover letter for a channel that is born with the intention of carving out a niche in a market dominated by large communication groups.

The first promo also serves to advance the editorial line with which the project is born. Under the motto "To advance is not to think alike, it is to know how to listen to each other", La Séptima presents itself as an alternative that seeks to distance itself from polarization and opts for a more explanatory and informative journalism, capable of deepening into the reality of the current world beyond impact headlines and permanent confrontation. Likewise, the channel assures that it wants to become a safe space for those who, even thinking differently, are interested in knowing other perspectives without needing to share them or reach uniform agreements.

Behind La Séptima is José Miguel Contreras, one of the most influential names in Spanish television in recent decades. Considered one of the great architects of modern television, he was a key piece in the birth and consolidation of laSexta, in addition to promoting some of the country's most successful news and entertainment formats. Now he faces one of the biggest challenges of his career with a channel that aspires to offer its own alternative in the audiovisual landscape and to once again set the course for the sector.

With the publication of this first promo, La Séptima takes a new step in its roadmap before its premiere. Its arrival, set for November 5, is shaping up to be one of the most relevant movements in the television sector in recent years and promises to incorporate a new competitor into the current Spanish audiovisual landscape.