Football once again demonstrated its enormous power to attract viewers on television. The broadcast of the opening match of the 2026 World Cup between Mexico and South Africa became the most-watched program of the day on television this Thursday.
Aired on La 1, the match registered a spectacular 28% audience share and gathered an average of 3,351,000 viewers, clearly leading over other television offerings.
The anticipation for the start of the World Cup was also reflected in the accumulated consumption. More than 8.5 million viewers tuned in at some point to the broadcast, making it one of the most-followed television events of the year.
The result confirms RTVE's strength in major sporting events and anticipates weeks of high viewership for the championship held in North America.
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