Football once again demonstrated its ability to stop television. The derby between Atlético de Madrid and Real Madrid became the most-watched non-news content on Sunday, driven by the red-and-white team's victory.
The match registered a 16.1% audience share and an average audience of 1,501,000 viewers. Throughout the broadcast, moreover, more than 2.1 million unique viewers tuned in at some point to the match.
The data reflects the continued interest in one of the great classics of Madrid football, capable of sneaking among the most-followed content of the entire television day.
With 2,181,000 unique viewers, the derby thus closed a day in which news and sports once again shared a good part of the audience's attention, who followed it through Movistar + and DAZN.
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