The anticipation for the historic jackpot on Pasapalabra—which will exceed 2.7 million euros and is being billed as the largest in the show's history—has not only generated conversation but has also had a direct impact on Antena 3's audience figures.
The competition, hosted by Roberto Leal, maintains a very high audience share, consolidating itself as one of the best-performing programs on the schedule, and drives other network programs to achieve better-than-usual results. The program achieved a devastating 21.3% audience share this Thursday, far ahead of Allá tú on Telecinco, which garnered 6.6%, attracting 2,345,000 viewers, its most-watched broadcast since the jackpot won by Óscar Díaz in May 2024.
This surge in share confirms the ability of major television events—such as a millionaire jackpot—to attract and retain viewers, strengthening Antena 3's position against the competition and boosting its performance in the afternoon and access to prime time slots.