Las Hijas de la Criada has started its journey on Antena 3 on the right foot. The fiction achieved a 12% screen share and an average of 979,000 viewers, signing a competitive premiere on a night marked by the battle between the main channels.
One of the most outstanding elements of its debut was its 53.5% loyalty, an indicator that reflects the series' ability to keep a good part of those who decided to bet on it in front of the screen. In addition, more than 1.8 million viewers tuned in at some point during the broadcast.
The leap from Atresplayer to free-to-air television now allows Las Hijas de la Criada to face a different and much broader scenario. Atresmedia's strategy once again demonstrates the importance of combining its two consumption windows, using the platform as the first destination for its fictions and linear television as a way to subsequently expand its audience.
Las Hijas de la Criada thus begins its television journey with a first night that leaves good feelings for Antena 3. The fiction will now have the challenge of transforming this initial impulse into a stable audience and maintaining interest in its upcoming installments.
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