La Promesa maintains its position as one of the great references of La 1's afternoons. The fiction once again placed itself as leader of its time slot after registering a 12.8% share and an average of 867,000 viewers during its broadcast.
The series' following is not limited to the audience it gathers live. La Promesa added another 167,000 deferred viewers on the same day of broadcast, reinforcing the total reach of one of the titles that is having the most trajectory in the public channel's programming.
Before the broadcast of La Promesa, Valle Salvaje also managed to lead its time slot, with a 10.3% screen share. In this way, La 1's fictions maintain a prominent presence in the battle for afternoon audiences.
The day thus confirms the weight that series have in the channel's evening programming. La Promesa, moreover, continues to add viewers through different forms of consumption, both live and through deferred viewing.
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