The sixth bull run of the Sanfermines once again boosts La 1 with another record and an unbeatable morning

RTVE's special coverage maintains its enormous pull with a new undeniable leadership and the sixth bull run records its best data of the edition

of july 13, 2026 at 11:41h
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IMG 2085

Tradition continues to be one of the great drivers of live television. The coverage of Vive San Fermín once again became the favorite option for viewers this Wednesday and confirmed the excellent moment that La 1's morning programming is experiencing during the Pamplona festivities.

The special presented by RTVE led with a 45.9% screen share and an average of 523,000 viewers, even improving the results of the previous day. In addition, more than 1.2 million people connected at some point with the broadcast.

The culminating moment came with the sixth bull run, which concentrated the maximum expectation of the morning and reached a spectacular 59% share, gathering 902,000 viewers on average and growing compared to the previous day.

With these results, the Sanfermines continue to consolidate themselves as one of the great television events of the summer and keep La 1 as the undisputed reference in the mornings thanks to coverage that continues to add millions of viewers every day.

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