The RTVE Play platform has registered its best historical March by reaching 10.7 million unique visitors, according to Adobe Analytics data. The figure represents a growth of 3.2% compared to the previous year and becomes the second best figure in the last eight months. In parallel, the group's social networks have accumulated 1.380 million views, 19% more than in March 2025, according to the corporation.
Among the most prominent content, La Promesa remains the most-watched title of the month, followed by cinema and Valle Salvaje, which has increased its audience by 19% in the last year. For its part, the channel En Play has surpassed half a million users in March (500,782), almost double that of February, driven mainly by on-demand consumption.
The platform's exclusive live channel has positioned itself as the fourth option in terms of viewer volume, behind La 1, Canal 24 Horas and Teledeporte. Overall, RTVE's digital ecosystem continues to grow: RTVE.es has surpassed 23.6 million unique visitors, its best March since the pandemic, with a year-on-year increase of 28%.
Likewise, RNE Audio has reached its monthly record with nearly 1.2 million unique users, which represents a growth of 42.6%. The Sports area has also stood out, with 3.3 million unique visitors, its best March in the last four years, driven by broadcasts such as live football and the World Indoor Athletics Championships. For its part, La 2 Cat has achieved its best historical March with 265,261 users, 77.3% more than a year ago.
On social media, RTVE has signed its best March of the last three years, with 1.380 million views and 43 million interactions. RTVE Noticias has neared 400 million views, driven by content related to Israel and Donald Trump, followed by La Revuelta and Teledeporte.
By programs, La Revuelta has been the most viewed content on social networks with 393 million views, followed by Valle Salvaje (70 million) and En Play (40.5 million). Instagram consolidates itself as the network with the greatest impact, reaching 444 million views.
