Black Friday 2026 already has a date marked on the calendar. Next Friday, November 27, one of the most anticipated commercial campaigns of the year will take place, a day on which thousands of establishments and e-commerce platforms will offer discounts on a wide variety of products.
Although traditionally offers were concentrated on a single day, in recent years stores have extended their campaigns to attract consumers for longer. Thus, many businesses have already started to activate early promotions and others are preparing special discounts for the coming weeks.
Interest in this commercial event is also beginning to be noticed on the Internet. Searches related to Black Friday and its dates have increased in recent months, according to Google Trends data collected by EL PAÍS Escaparate. Among the products that usually attract the most attention are technological devices, mobile phones, computers, home appliances, fashion items, footwear, toys, and personal care products. An opportunity for those who want to get a head start on Christmas shopping or renew some items taking advantage of the sales.
When does Black Friday 2026 start and how long do the offers last?
Black Friday will officially be celebrated on Friday, November 27, 2026. The date is set each year based on the American calendar, as it takes place the day after Thanksgiving, a holiday celebrated on the fourth Thursday of November. This year, that celebration will take place on November 26.
However, consumers will not have to wait until the last Friday of the month to find discounts. More and more establishments are bringing forward their promotions and organizing campaigns known as 'Black Week' or even 'Black Month', with offers that can start weeks before the official date. For this reason, there is no single start day for all businesses. Each company decides when to activate its discounts, how long they last, and what products are included in its promotions.
In addition, Monday, November 30, will see Cyber Monday, another shopping day that originated focused on online purchases and that currently serves many stores to extend Black Friday offers. Thus, consumers will be able to find promotions for a good part of the last stretch of November.
How to take advantage of Black Friday discounts and avoid unnecessary purchases?
With the arrival of one of the most important commercial campaigns of the year, it is advisable to take into account some recommendations to take advantage of discounts without spending more money than necessary. One of the main measures is to compare prices before making any purchase. Not all offers represent a real saving and, sometimes, the advertised discounts do not represent a significant difference compared to the usual price of the product. To check its evolution, there are tools like Keepa, which allows you to consult the price history of different items and see if they have really dropped.
Another recommendation is to take advantage of discount coupons offered by some platforms and establishments. In certain cases, these codes can be accumulated with the main promotions and further reduce the final purchase price, although it is important to review their conditions and validity dates. It is also convenient to set a budget before the big promotions begin. The large number of advertisements and discounts can lead to impulsive purchases of products that are not really needed. Therefore, making a prior list of items and setting a maximum spending amount can help control consumption.
Finally, Black Friday can be a good opportunity to acquire everyday products that usually have a higher price. Personal care items, baby products, stationery, and some basic technological devices are some of the categories that can be included in the shopping list.
