Beginnings in television always have something of an exam. Each broadcast adds a piece to the puzzle and each viewer who stays helps to draw the future of a program. Aida Bao and Aitor Albizua face this process with Cosas nuestras, a bet that is beginning to carve out its own niche in the afternoons on La 1.
On its second day of broadcast, the program reached an 8.9% share and an average of 800,000 viewers, maintaining the pulse of a particularly competitive time slot. The show also finished above 10% in its most favorable segment.
The other figure left by the day speaks of reach: more than 2.9 million viewers connected at some point with the program. A wide entry door for a format that is still building its codes, its rhythm and, above all, its relationship with the public.
Aida Bao and Aitor Albizua have precisely that challenge ahead: transforming novelty into habit. Cosas nuestras continues to take steps and, with just its first broadcasts, is beginning to write its own story on La 1's schedule.