The Sanfermines once again demonstrated their enormous television appeal on RTVE. The special coverage of Vive San Fermín clearly led the morning on La 1, gathering hundreds of thousands of viewers in front of the television.
The program achieved a 47.2% screen share and an average of 745,000 viewers, while more than 1.8 million people followed the broadcast at some point.
The most anticipated moment was once again the traditional bull run, which reached a 60.7% share and gathered 1,343,000 viewers, becoming one of the great television successes of the day.
With these data, RTVE reaffirms the leadership of one of the most emblematic broadcasts of the summer and maintains the enormous interest generated by the Pamplona festivities.
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