Political Intelligence will now operate under the brand Public Impact. The consultancy announced the name change this November 6, coinciding with its 25 years in Spain, where it began its activity in 2001. According to the company, the new name seeks to reflect how its work has evolved from political environment analysis to advice on public affairs, regulatory strategy, and communication.
The firm works with companies, associations, and institutions that need to anticipate regulatory changes, assess risks, and understand how public decisions affect them. Its offering also includes political analysis, communication linked to public policies, and coalition building. "Today our work covers much more. We like to think that our name expresses what we provide," said Javier Valiente, managing partner in Spain alongside María Rosa Rotondo and Daniel Mehrad.
The brand change is accompanied by greater integration of the teams in Madrid, Barcelona, Lisbon, and Brussels. Public Impact is part of a European group with more than three decades of experience and nearly a hundred professionals distributed among Spain, Portugal, and Brussels. The firm also has a network of partners to work in other markets.
Rotondo, partner and founder of the consultancy, explained that her clients need to anticipate scenarios and make decisions more quickly in an increasingly complex political and regulatory environment. Mehrad, for his part, emphasized that regulatory analysis will continue to be a central part of the work and that the firm seeks for this knowledge to translate into concrete decisions and results.
The company states that the name change maintains its working principles: rigor and independence in analysis, integrity in its relationships, and long-term strategic advice.
Since it began its activity in Spain in 2001, the consultancy has expanded its team and incorporated strategic advisory, communication, and interest representation services. The company explains that this evolution has allowed it to combine specialization in different sectors with knowledge of institutions and its clients' business objectives.
The rebranding also responds to what organizations are asking of the consultancy today. According to María Rosa Rotondo, partner and founder of the firm, her clients seek to understand what is happening, but also to anticipate scenarios, detect opportunities, and make decisions more quickly. Daniel Mehrad adds that political and regulatory analysis will continue to be the basis for helping them convert that knowledge into concrete decisions.
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